Crawling Out From Under the Bushel

OK. I've been advised to "not to hide my light under a bushel." Something I was entirely unaware I was doing. (A bushel of what, exactly?) However, it was explained to me that there may very well be companies out there that would be interested in hiring my company, if they only knew, 1.) My company existed and 2.) My accomplishments. Toward that end, here are some of my accomplishments. Please feel encouraged to share this information. b

Bruce Lee Career Accomplishments

• Masterminded the development of a large relational database and used it to generate many millions of dollars in incremental sales.

• Directed an annual of media budget in excess $10 million.

• Created from scratch an in-house advertising department that grew from three people to twelve, at a time when sales grew from $7 to $150 million, and markets grew from one to six (Seattle/Tacoma/Everett; Spokane; Portland: San Francisco; Santa Rosa; Sacramento). Contributed to media strategy for Los Angeles, but left before actual store openings. Developed and administered media strategies in all markets.

• Developed media strategy and created all concepts and copy for print, outdoor, direct mail, radio and television, which resulted in the company for which I worked becoming the top volume cellular phone dealer in Washington.

• Was in charge of advertising for many consecutive years of monthly double-digit sales increases (with occasional increases as high as 40% over the previous year).

• Developed an ongoing system for precisely tracking advertising effectiveness.

• Wrote, produced and directed over 1000 radio commercials.

• Wrote hundreds of direct mail pieces.

• Wrote many thousands of newspapers advertisements. (For a number of years, the company for which I worked was the third largest advertiser in the Seattle Times and Seattle Post Intelligencer.)

• Wrote and produced approximately 30 television commercials.

• Created and maintained a successful company employee newsletter.

• Wrote all issues of a quarterly consumer newsletter.

• Responsible for all decisions relating to the purchase of all computer hardware and software for advertising department. Also all photography department purchases.

• Responsible for hiring and managing all department employees.

• Worked regularly with media representatives.

• Worked regularly with outside service providers, including database, print, radio and television production facilities.

• Worked with many outside service providers on development and execution of market research projects.

• Worked closely with counterparts in the PRO Group, at the time the second-largest buying group in the American consumer electronics industry.

• Worked extremely closely with a counterparts in purchasing and administration.

• Spent countless hours on in-store merchandising, signage and display.

• Assisted in countless negotiations with vendors for market development funds.

• Worked closely with Girvin to develop new logo. 

• Aided in training hundreds of salespeople.

• Developed strategy, creative and handled all placement for Jorve Roofing.

• Continue to create all direct marketing, newspaper and magazine advertising for Bjorn’s Audio Video in San Antonio.

• Wrote television scripts for Puget Sound Health Partners.

• Wrote, produced and directed radio spots for Windermere Realty.

• Wrote, produced and directed radio spots for Franciscan Health System.

• Developed brand identity and web site for KARA Imports.

• Wrote web site content for Susan Youngsman & Company.

• Wrote content for web site for Groundingpoint Financial Consulting.

• Wrote content for web site for Bill McKay Consulting. 

• Wrote content for web site for Ken Carson Creative.

• Wrote content for web site for High Dive Marketing, Research & Design.

• Wrote content for web site for Lenora Edwards Business Development Consulting

• Created magazine ads and catalog content for Time Warner.

• Wrote “infomercial” scripts for GB Woodcock packaging.

• Created print, online and radio for Definitive Audio.

• Created radio spots for HD radio.

• Created newspaper and magazine advertising for Entertainment Solutions.

• Created magazine advertising for Wilshire Home Entertainment.

• Created marketing materials for Pentabosol.

• Created web content for Envision Response.