Hints on effective retail advertising, with an emphasis on consumer electronics.
Never:
• Use any derivation of the Got Milk campaign (e.g. “Got Trash?” “Got Pho?”)
• Make any allusion that “size does matter.”
• Use an exclamation point unless you really mean it.
Labels: advertising copy, copywriting, exclamation point, got milk, size does matter
posted by Bruce @ 6:39 PM
2 Comments
People have called me a Persuasion Expert, due to my keen understanding of the methods and language useful in persuading someone to take a specific action (such as going to a store, visiting a web site or buying something). Other people call this “advertising,” which is understandable, as I’ve created a gazillion advertisements, placed in virtually every medium. I also assist businesses with strategy, budgeting, media placement and sales training. Linkedin profile at http://www.linkedin.com/in/creativelee. Follow me at twitter.com/bubblepuppy
2 Comments:
I like this simple and useful post.
We used the headline 'Size Matters' in a highly successful client ad campaign that ran for over a year and generated over a thousand qualified leads.
Sometimes it pays to break the rules.
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